EDGAR CONTRERAS
CREATIVE
creating open and collaborative environments. Receptive and creative space that delivers an impactful and beautiful element that serves and meets the clients needs
Projects
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ARTIST BEACH HOUSE
NEW ORLEANS
A. PASTA BAR
SUPER BOWL POP UP
STARRETT LEHIGH SHOWROOM
Designer- Brand collaboration, utilized companies branding package to create a compelling collaboration.
Designer/Project Manager- Created a pop up shop for the Super Bowl utilizing brand guidelines. Managed production, installation, and merchandising.
Project Manager - Concept to installation. sourced materials needed for project and coordinated production of custom items. Consistent partnership with client on final design choices.
Regional Visual Merchandiser-Lead the merchandising of new showroom opening. implemented regionalization of the merchandising team and developed local and traveling installers.
Visual Merchandiser- Spearheaded the implementation of visual campaign for market. Created product and fixture layouts executed by vm team.
GREENWICH
Regional Visual Merchandiser- Lead the merchandising of new showroom. Developed product lay outs, adapted displays on site in order to elevate presentation.
Designer- Created a space to showcase NFL draft brand collaborative collection. Utilized NFL brand guidelines and constant communication with marketing teams to deliver a compelling branded experience
NFL DRAFT
TIME WARNER CENTER
Regional Visual Merchandiser- Implemented and maintained VM strategy for North East Region, created directives used to support store managers and other Regional VM’s while executing monthly floor moves and window campaign updates.
JACKSONVILLE
WATER STREET SHOWROOM
BETHESDA
BOSTON
THE SOCIAL HOUSE
FORMULA 1
ETRO
CHICAGO COLLECTIVE
Regional Visual Merchandiser- Lead the merchandising of new showroom. Implemented additional displays to include Visual Comfort & Co. Custom Color program and collaborations with Schumacher and POOKY
Freelance Contractor- Directed the seasonal change over for market week set ups. Liaised between headquarters and local brand teams to assure consistent brand messaging was executed and necessary product identified by the client was represented.
Regional Visual Merchandiser- Lead the merchandising of new Flagship showroom, designed outdoor lighting displays to fit available space, adjusted fixtures for 20 foot tall ceilings, and expanded local installation team.
Visual Merchandiser- Stilling, mannequin placement, merchandising S&A, product layouts, fixture placement and customization.
Regional Visual Merchandiser- Lead the merchandising of reopening of Flagship showroom. expanded team of local installers. added presentations for Visual Comfort & Co. Custom Colors Program and collaborations with Pooky and Schumacher. Premiered new section showcasing Systems 7 acquisition.
STARRETT LEHIGH SHOWROOM
MANHASSET
Regional Visual Merchandiser- Lead the merchandising of new showroom
Designer- Managed project from design to production and execution. utilized branding guidelines provided by client to create interactive branded experience.
Designer/Project Manager- Designed fixtures and created layouts utilizing seasonal brand identity guidelines. created modular flexible travel package that can be utilized for other events, pop ups, or market set up.
Project Manager- Concept to installation, lead install team to complete project within a two week timeline.sourced materials, fixtures, and coordinated production of custom fixtures.
Regional Visual Merchandiser- Implemented and maintained VM strategy for North East Region, including showroom market set ups, special events, and conclaves.
About
Edgar Contreras
Spent his formative years toggling between El Paso, TX and Juarez, MX. Pursued an education in the performance arts and completed a Bachelors in Fine Arts. Training in Technical Theater helped develop time management and production skills. Once in NYC he was able to use all of this experience while working with productions studios (starting as a finisher and growing to project management), part of costume design team of EVITA on broadway, and as a Visual Merchandiser. Thanks to this background and experience he understands all aspects of the creative process including production, installation, styling, and lighting. Making him a great asset in most creative projects.